I remember football in the days before the Super Bowl.
The AFL-NFL World Championship Game is how the first inter-league match-up was billed, and featured the Green Bay Packers, led by Bart Starr, vs. the upstart AFL Champion, the Kansas City Chiefs, owned by the Founder of the AFL, Lamar Hunt.
The "Big One," was the game-name favored by Pete Rozelle, the NFL Commissioner at the time.
The "Super Bowl" which was suggested by Lamar Hunt, is the name that caught on with the media and the fans.
A ticket to the "BIG ONE" cost a mere $6.00, and was played on January 15, 1967. The Packers beat the Chiefs 35-10. I remember that there weren't very high expectations for the game, and most football fans appeared to think that the Pack would make quick work of the upstart league champs. The game was played in the Los Angeles Memorial Coliseum in front of 62,000 fans, a venue with 100,000 seats. Plenty of empty seats! How times have changed.
And although television was not so influential then as it is now, both CBS and NBC broadcast the game, and the television audience was a very impressive 60 million.
Tickets for the 2009 Super Bowl, the best tickets, sold for a face value of $1,000.00. Today, the world-wide television audience approaches 100 million.
This event has nearly become an American national holiday, with a pre-game show of some five hours, and the game itself allotted four hours. Hope everyone enjoyed the game; it was a "barn burner" as they say. FINAL SCORE OF SUPER BOWL XLIII STEELERS 27, CARDINALS 23. TELEVISION AUDIENCE PER NIELSON CO: 98.7 MILLION. NBC GROSS ON ADVERTISING AT $3M PER SPOT: OVER $200 MILLION.